iRobot
EcosystemConsumer robotics pioneer. Maker of Roomba vacuum and Braava mop robots. Acquired by Amazon (later unwound). Defines the home robot category.
Scaling
Consumer robotics pioneer. Maker of Roomba vacuum and Braava mop robots. Acquired by Amazon (later unwound). Defines the home robot category.
50M+ Roomba units sold globally since 2002; $682M revenue (2024); filed Chapter 11 bankruptcy Dec 2025; acquired by Shenzhen Picea Robotics
Global consumer market; 50M+ homes worldwide; manufacturing in China and Vietnam; filed bankruptcy Dec 2025 due to tariffs and Chinese competition
| Spec | iRobot |
|---|---|
| Weight | ~8 lbs |
| Autonomy Level | L3 (SLAM navigation) |
| Price Range | $250-$1,400 |
Defines consumer expectations for autonomous robots. Whitespace: iRobot is indoor-only, consumer-only. IM extends the paradigm outdoors at commercial scale.
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